This is the second commission from French groceries company Savéol that I have worked on. It's been really great fun creating these fun and jaunty figures for them. It's one area that I love to work in- creating brand identity fashion illustrations for specific clients to promote and advertise their product. There are many considerations, with the client usually requesting some of these in the briefing. Eg. the characters here had to be friendly, approachable look whilst having a fashion feel to them with their elongated legs! The girls were to be shown in different locations- shopping, cycling and sitting outside a cafe.

Here are my initial rough pencil sketches which were changed only slightly before transferring into finals- the medium used was black acrylic inks, oriental brushes and letrafilm collage.